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Developing Strategic Business Plan
Week 1
Design Research
4 videos, 1 reading
Video: The Interaction Design Specialization
20 m
Video: Introducing Elizabeth Gerber
40 m
Video: Who, What, Where, When and How People Work
35 m
Video: Michael Chapman of IDEO on Interviewing
20 m
Reading: Slides
30 m
Graded: Final Quiz: Design Research
5 Questions
Week 2
Ideation
2 videos
Video: The Interaction Design Specialization
20 m
Video: Introducing Elizabeth Gerber
40 m
Graded: Cumulative Quiz
4 Questions
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Developing Strategic Business Plan

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Developing Strategic Business Plan

About this course

Introduction

The course is designed to introduce a pragmatic and process-based approach to developing and implementing business plans. The course offers participants the tools to transform ideas into strategic goals and to outline the operational and financial strategies needed to achieve these goals. You will learn how to formulate a vision/mission, undertake strategic analysis (using internal and external logic), set objectives and KPIs, make decisions, and develop themes for the implementation of a corporate business plan.

You will learn how to combine the individual components of analysis, formulating and planning strategy. This business planning course will give you a ‘joined up view’ of how the strategic process should work, underpinned by a large selection of tools, techniques, and frameworks that will help you tailor a plan to your organizational needs.

The course expands on how to use the business plan as a communication, negotiation and persuasion tool. This is critical when collaborating across different aspects of the business plan is required.

A well written business plan should provide decision makers with enough insights to assist them in deciding the viability and feasibility of new ideas, strategies and initiatives. This course is designed with this key objective in mind.

This two-day Writing a Business Plan course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared for writing a business plan.


This two-day workshop will help you teach participants how to:

  • Research and analyze the individual components needed for a business plan
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
  • Explain the purpose and future of their business in easy to understand terms
  • Use accounting terms to describe the future for their business
  • Describe their marketing, sales, planning and operating strategies


Course Methodology

This course is highly interactive. From the onset, participants find themselves engaged in identifying business initiatives or opportunities within their company or on their own. Subsequently, they embark on developing the required business plan. The course follows a workshop approach where teams are formed, roles are defined and every team member contributes to the development of the business plan. Participants get the opportunity to work with different types of business analysis tools to evaluate and decide the direction of their ideas or initiatives. In addition, teams will present their work to the other teams in the class and they will end up with a complete business plan which they may share with their colleagues and superiors at work if they choose to.


Course Objectives

By the end of the course, participants will be able to:

  • Explain the importance of a well thought-out business plan for the success of the organization
  • Describe the structure of a business plan and how it caters to market and organizational needs
  • Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements
  • Develop a business plan that includes a detailed, practical and effective implementation strategy
  • Evaluate the progress of the implementation of the business plan and take necessary corrective steps


Target Audience

Department heads, senior managers, managers and supervisors, project managers, team leaders, sales managers, marketing managers, entrepreneurs and others who would like to develop their business planning skills.


Target Competencies

  • Creative thinking and business planning
  • Collaboration and teamwork
  • Market and situation analysis
  • Financial analysis, forecasting, and break-even analysis
  • Resource scheduling and budgeting
  • Communicating and presenting


Course Outline

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.


What is a Business Plan For?

To begin the course, participants will consider the purpose of a business plan as well as supporting plans.


A General Business Plan Framework

This session will take a closer look at the components of a business plan. Participants will also review their pre-assignment, which asked them to identify the fundamental elements of their business: the company’s values, vision, and mission.


Identifying Your Audience

Next, participants will learn how to identify their audience. We will also share some basic writing rules and explore how to use them to connect with the audience.


Gathering and Analyzing Information

In this session, participants will learn how to gather, read, and analyze information for their business plan.


Defining Your Company

This session focuses on the business elements that need to be defined in the business plan, including the USP (Unique Selling Proposition), company description, product and service descriptions, market analysis, and operations plan.


Getting to Work

At the end of the first day, participants will have an opportunity to start working on their business plan.


Creating a Marketing Strategy

The second day of the course will focus on the elements of a marketing strategy, including competitive analysis, distribution channel analysis, marketing plans, and social media.


Creating the Sales Plan

Next, participants will learn about building their sales force and the sales cycle.


Developing Financial Projections

This session will introduce participants to accounting terminology, generally accepted accounting principles, and financial reports. Participants will also learn how to bring everything together to create financial projections.


Putting It All Together

The final portion of the course will cover writing the executive summary, making a strong presentation, and putting the finishing touches on the plan. Participants will also have some time to work on their own business plan.


Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.